
CRL Is Back: Fresh Finishes, Smarter Systems, and Renewed Vision
If you are in the shower glass space, you have absolutely heard of and probably purchased from C.R. Laurence (CRL) out of Los Angeles, California. CRL has maintained a long standing grip on the shower glass hardware space for over 50 years due to their extensive product offerings and varied finish options. Their stock codes are so widely recognized that other companies even use them to reference their own hardware!
That being said, many people believe that CRL has lacked innovation over the last decade or so, but not anymore. In the past two years, CRL has released 7 new hardware finishes to match the latest design trends, 5 new modern sliding systems, and 5 new elegant hinge options in the shower department alone (with more to come). They have revamped their product development efforts, improved their customer service, added dedicated account managers and technical experts, and completely overhauled their leadership team to reflect a more innovative and collaborative spirit. They are even embracing their relationship with Oldcastle Building Envelope and US Aluminum to make purchasing easier across their brands.
We are seeing their sales representatives visit more frequently (shoutout to the southeast rep, Emilee Gilbert) and really listening to the needs of small businesses in shower glass. The Shower Door Professionals Co-op can't wait to see what they come out with next!
C.R. Laurence is a generous sponsor of The Shower Door Professionals Co-op. They offer our members free shipping on shower hardware, free access and training on Showers Online, and showroom sample support. They are here to help, so contact your local rep by reaching out to [email protected] and become a member of The Shower Door Professionals Co-op today!